Pay Per Click Marketing

6 Great Benefits of Using Online Marketing

In the ever-growing world of marketing it may seem like you need to have an ever-growing marketing budget to match. Surely a website and Facebook page would suffice? Well maybe, depending on what sort of business you have, but there is so much more you can do and some of it is free!! There are […]

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B2B Pay Per Click Advertising – Identifying Negative Key Phrases.

Why Are Negative Keywords So Important To B2B Pay Per Click Marketing? In general, the overall search volume for b2b related key phrases is significantly lower than in b2c activities. This leads to several issues, some of which are very specific to the market: Budget are much lower Limited traffic to relevant key phrases High […]