Social Media Management
How do you keep on top of social media management? We all know that a lot of customer engagement takes place on social media channels, but maintaining these profiles in-house can be a major headache.
In fact, even choosing which platforms to use can be a drama in and of itself. How do you choose the best mix from:
- … and so on?
And even if you do decide which platforms are best, how do you come up with regular high quality content for them?
The patented* secret to Grow*’s social media success is to listen to and understand what potential customers are interested in and then give them the right content.
Social media … and more
Social media management needs its own strategy, but it can’t operate in isolation – it needs to sit within your wider digital marketing strategy. For example, if you have a company blog, you’ll want to utilise your social media channels to promote each new article. If you run physical events, you’re missing a trick by not using the social media event management tools to recruit an audience. If you speak at conferences, a good social strategy will involve filming your speeches, then uploading the footage to YouTube and the slides to SlideShare – and blogging about both.
You get the idea – there are endless possible permutations, and we’re here to help you define and implement the ones that are going to generate leads for your company.
The Holy Grail
How do you measure the success of your social media activities? As part of our technology offering we can provide web forensics that can answer this question. Now that’s worth sharing.
How can we help your business? Call us today to find out now on 0845 652 0356… or contact us using our enquiry form.