Blog

Pulse: LinkedIn’s Digital Answer to Reading the Newspaper on the Bus

Pulse is an award-winning news app owned by LinkedIn and designed to make it easy for users to consume information on the go. With a focus on mobile and tablet usability and combined with LinkedIn’s content-tailored technology, Pulse offers a modern and more personalised answer to reading the newspaper on the bus. So, whether you’re […]

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Facebook From Beyond the Grave… and Other News

Native Facebook Videos Reach More Fans If you can think back to our Social Media Predictions blog at the start of the year, then you might remember us mentioning that video will be the content of choice in 2015 and that social networks will begin to show preferential treatment to videos hosted on their own […]

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7 Reasons Why SlideShare is a Great Tool for Small Businesses

SlideShare is the world’s largest community for sharing presentations and other professional content online. Owned by LinkedIn and ranked as one of the top 120 most visited websites in the world, SlideShare is clearly a popular platform. Here are five reasons why, as a small business, you should be using it. Demonstrate Your Expertise In […]

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Top Tips for Creating a Brilliant Business Page with LinkedIn

LinkedIn is a great platform for connecting professionals via social media and, as we learned in last week’s blog post, it’s also a good tool for identifying and finding local businesses online. So it’s probably a good idea to set up a business page for your company. But where do you start? Setting up the […]

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How to Identify and Find Local Businesses on Social Media

Social networks are a great tool for discovering local businesses, but some are easier to navigate than others. Here’s a little guide to identifying local businesses on Facebook, Twitter and LinkedIn: Facebook While Facebook certainly has its faults, in my experience when it comes to searching for local businesses it is the easiest and smartest […]

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The Latest in Social Media

Twitter is bigger than Instagram after all Remember back in December when we were all surprised to discover that Instagram had 300 million active monthly users while Twitter had just 284 million? According to the Social Times, we were right to be surprised. Due to Instagram culling millions of spam accounts at the end of […]

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Introduction to Inbound Marketing: Part 2

Now we know what inbound marketing is and the basic fundamentals of implementing an inbound approach, let’s move on to some additional features that will help to cement your strategy. Landing Pages Technically, a landing page is a website page where visitors must submit information (for example, name, email address and company name) in exchange […]

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Don’t Miss a Tweet: What’s New on Social Media This Week?

There are a few changes in the works from some of the biggest social networking sites at the moment but in this ever-changing world of social media it can sometimes be difficult to keep up. Here are the top stories from the past week: The Return of MySpace Thought MySpace was dead and buried? It […]

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