Blog

LinkedIn Launches ‘Elevate’: Social Media News

Some exciting new features are appearing on our favourite social media platforms this week and some old, outdated ones are being taken away. Such is life. Read on to get the latest scoop. Twitter introduces option to receive direct messages from any user Until now, there has only been an option to send and receive […]

Read more

Focus on Franchises: How Local Marketing can Help Franchisees Generate and Drive Sales

Bitten by the entrepreneurial bug? You’re not alone. A record-breaking 581,173 start-ups were registered with Companies House in 2014. One decision you’ll need to make before you strike out on your business adventure is whether you’ll set up as an independent company or buy into a franchise. Increasing numbers of people are opting for franchisee status […]

Read more

How to Tailor Your Content to Reach a Local Audience

What if I told you that marketing your small business to a local audience on a low budget is not only possible but can actually be extremely effective and profitable? Not convinced? We’ve put together a few tips and tricks you can use to tweak your online content and help increase the visibility of your […]

Read more

YouTube Confirms Paid Ad-Free Service: Social Media News

What’s new in the social media world this week? From Facebook to YouTube to Instagram, we’ve got the latest. YouTube confirms ad-free paid subscription service YouTube has sent an email to its partners describing the forthcoming paid service, which will allow users to watch videos without adverts. This news comes in the wake of the […]

Read more

5 Best Practices for Small Business Blogging

Creating and publishing fresh blog content on a regular basis is a great way to boost your search ranking, drive traffic to your website and establish your authority in your industry. As a small business owner, you might be wondering how you should go about blogging in a way that will positively impact your business. […]

Read more

Snapchat Emojis? This Week in Social Media

Another week has gone by and yet more has happened in the ever-evolving world of social media. As usual, we’ve got you covered with all the best bits. Twitter launches ‘Retweet with Comment’ feature (finally!) Adding your own comments to retweets has always been a bit of a tricky task up until now. It previously […]

Read more

How to Drive In-Store Traffic Using Online Marketing: 5 Tips for Local Businesses

Did you know that you can drive serious footfall into your physical store using online marketing strategies – even if you don’t sell products online? People are increasingly relying on their mobile devices to research products and prices while they are out and about. 50% of smartphone users visit a store within a day of […]

Read more

April Fools! The Best and Worst Social Media Pranks

Every year on April Fool’s Day companies across the globe compete to come up with the best, wittiest and most memorable pranks in an attempt to show their funny side. While it’s all a bit of fun and games, over the years it has become a very popular marketing tactic, with many of the best […]

Read more